B. Lee — also known as @brandynlee1 — is teaching his millions of TikTok followers all about the horoscope through creative and funny videos. With his signature bonnet, he produces seconds-long videos showing the tendencies and qualities of zodiac signs.
His videos collect hundreds of thousands of views and comments from people relating to the content. Now, he’s taking his astrology knowledge to Hey Hero, where he offers spiritual coaching and solid advice.
First popular in the 1970s, astrology is experiencing a comeback, particularly among millennial women. People use the tradition to make many life decisions, including who to date and how to better understand their friends. Astrology was first practiced in the 2nd millennium B.C. and was considered a scholarly practice until the 17th century. As science developed, though, so did skepticism.
A new generation is embracing astrology again — while the accurate measure of belief is unknown, 90 percent of adults know their zodiac sign. More than 50 percent of 18-24-year-olds believe it’s a scientific tradition, and social media platforms like TikTok and Instagram are bringing the practice to a new age group.
Bringing astrology to the masses
Many attribute the astrology industry’s growth to the COVID-19 pandemic, although demand for its services was already rising. Revenue for astrology apps increased 64 percent in 2019 to nearly $40 million. Astrology is now a booming business worth $2.2 billion, and TikTok videos about the topic have more than 32 billion views.
B. Lee takes the top TikTok trends such as “Who’s most likely to…” and infuses them with his knowledge of astrology. Some of his videos show how people with particular zodiac signs react in certain situations; others list the top zodiac signs that joke in serious instances or are the best dancers.
With 1.1 million followers and 63.6 million likes on his TikTok videos, B. Lee is a rising star on the platform. In addition, he now offers services on Hey Hero, a site to receive “a personal video message from your new spiritual BFF.” Fans can submit a question or problem they’ve been having, and B. Lee will respond with advice and support. And he’ll also give Zodiac Hot Takes.
Conclusion
For those interested in learning more about astrology and having some laughs over how people with their same zodiac sign react to situations, B. Lee is building a growing and welcoming community on TikTok.
Media Contact
Company Name: B. Lee
Contact Person: Brandyn Lee
Email: Send Email
Phone: 1 (864) 651-6626
Country: United States
Website: https://www.tiktok.com/@brandynlee1?lang=en