Curated by Mark Schwartz and Riva Wilkins, DEIJI (Day-ḡ) is a luxury fashion line designed and produced in Italy. This new line of high-quality luxury accessories aims to create effortless items that will take on new meaning with each person who puts them on. DEIJI is named after the Korean and Japanese word for Daisy as it focuses on the spotlight of beauty with authenticity to showcase that humans are a work of art.
About Mark Schwartz
Mark Schwartz is intimately involved with the production of DEIJI, specifically choosing factories in Italy that produce other luxury brands like Prada, Gucci, and Versace, to name a few. Schwartz knows more than a thing or two when it comes to fashion. Deemed a verified genius, he graduated from Julliard in the late 1970s and studied under artistic and fashion icons such as Roger Vivier and Andy Warhol. Of Warhol, Schwartz says, “We would sit and chat and sketch shoes together and soon became close friends with Warhol mentoring and pushing me to pursue his love of drawing and sketching.” As if sketching alongside Warhol wasn’t enough, Schwartz soon became an icon in his own right. During the late 80s, he was part of the “glitterati circuit” and soon opened his own shoe boutique in New York’s Soho, where women looking for something edgier and unique flocked. Over Schwartz’s 40-year career, he has collaborated with fashion houses such as Gucci, Chanel, Balenciaga, and Marc Jacobs. He has also designed and created footwear by personal request for many celebrities, including Jackie Kennedy Onassis, Madonna, Oprah Winfrey, Sharon Stone, Julia Roberts, Lady Gaga, Katy Perry, JLo, and Hillary Clinton. Even Ms. Winfrey herself stated, “I love these shoes!” Now, he embarks on his newest venture as the mastermind behind DEIJI.
About Riva Wilkins
Riva Wilkins and Schwartz have been friends for many years and are delighted to be designing DEIJI alongside one another. Wilkins believes that DEIJI is the culmination of her many years as a designer. As she takes on her role as President of the company, her broad experience across many industries and her work with celebrities in music, fashion, entertainment, and technology are extremely useful. Her passion for fulfilling DEIJI customers with joy through their unique style solidifies her penchant for design.
DEIJI was inspired by Asian Pop Culture, Italian Moxy, and American Ingenuity. Combining all of these elements, Schwartz and Wilkins want people to find the simplicity in life while being devoted to their ambitions and creative endeavors. Fashion comes and goes, yet DEIJI was created in its own inimitable, elegant, and luxurious style. Its uniqueness has evolved from the synergy of its chic design and electrifying elements of the natural world. DEIJI is the evolution of glamour and style.
DEIJI’s philosophy is defined by the notion that human beings are a canvas, and they are the pop of color that allows consumers to express themselves. Memories will always be made, but with DEIJI, people can keep a piece of them through every life event. DEIJI’s objective is to capture the essence of the innovative spirit through wearable art.
Hand-made in Italy, DEIJI follows a strict ethics code surrounding product creation with sustainability. DEIJI is not only centered around impacting the world of fashion but the physical world as well. They want to design, produce, and implement their fashion lines in a way that helps the environment and doesn’t hurt or take away from it.
Schwartz explains, “Our goal is to create products that do not pollute our world to inspire you and those around you.”
All their dyes are vegan, and their leather is naturally produced with no harmful pollutants put into water sources. “We respect the environment in the way that we dye and treat our leather,” says Schwartz. Furthermore, any resources that are considered waste are collected and recycled.
Finally, combatting harmful trends the fashion industry is notorious for, DEIJI pays fair wages and practices the ethics of no child labor while implementing safe working conditions for workers. This includes hands-on engagement with the communities they source from, so they can continue to give back.