Dongho Lee, the CEO, majored in the landscape architecture in university but he came across PVC for the first time when he started working in at an interior materials company
He soon learned that there were numerous interior materials made of PVC. Lee was aware that PVC was not eco-friendly and grew conscious of how a big portion of the interior materials that we were in contact with was PVC-based.
After visiting sites where interior materials were produced with PVC, he found that some of the workers actually suffered from health issues and skin irritation due to the long exposure to PVC. He realized the necessity to develop eco-friendly products and started to pay attention to new clean materials.
Years later, Lee founded a start-up company. His first business item was, of course, an eco-friendly product. He proceeded with testing of his products in 2019 and finally commercialized office supplies and eco-friendly surface materials for high-end packaging in May 2020. He is currently coordinating with multiple clients for new products such as journal and planning to develop eco-friendly synthetic leather(surface material) for furniture.
The company’s office supplies and surface materials for packaging coated paper do not contain harmful substances such as endocrine disruptors, T-vocs, formaldehyde, and heavy metals. A unique product-manufacturing process, which does not use PVC, PU or other harmful substances, was also developed and granted a patent.
The process uses recycled materials up to 75% without compromising the qualities of the products, does not emit hazardous substances, and aligns with the modern ESG trend since it is simpler compared to the conventional manufacturing processes for environment-friendly products.
The company has acquired the KC certification for children and infant products, ISO 9001 and ISO 14001. It is also in the process of obtaining the Korea Eco-Label certification.
With its continuous R&D to develop materials that can completely replace PVC, the CEO promises that his company will endeavor to be a construction and interior materials company that can contribute to the environment and people.
“Arts and Verdant”, ”A&V”
Eco-friendly Brand : Brand registered in 2021
Products : Interior materials, office supplies, surface materials for high-end packaging, journals
Meaning : Aesthetic design and eco-friendly image of the company expressed in English words