KOK is a content platform that is fair, open, transparent and available to everyone with the use of decentralized blockchain technology. It has formed to create a platform ecosystem where producers can receive recognition and receive equitable compensation while consumers can enjoy a more diverse variety of contents.
KOK Project Background
1.1 Market-Dominated Market
Global content platforms such as Google, Apple, and Netflix played a major role behind the explosive growth of the digital content market. However, as their influences increased, so did unfair practices such as increasingly growing fees or patterns of biased positioning of content. Accordingly, on August 31, 2021, a bill was passed in Korea that made Google’s enforcement of in-app payments illegal for the first time globally.
Prior to this, on July 7, 2021, 36 states, including Utah and New York, and Washington DC filed a complaint against Google on charges of violating the Anti-trust Act as a content platform, such as unfairly abusing authority against app developers in the Play Store. As such, there is a consensus on the problem of monopolization by global platforms, and this initiative seeks to provide that solution.
KOK Project Direction
• Reduce platform curation monopoly
• Improve arcane distribution structure
• Revise high fee system
• Avoid information monopoly
KOK Project Goal
• All content creators can equally and fairly use platform’s assets
• Share values and visions, and adequately receive fair profits
• Enable and guarantee true creative freedom
The KOK token is the key currency of the KOK ecosystem that can be used for payment, ownership, distribution and compensation of content.
The issuance and distribution of KOK tokens are determined by the token’s original value, transactional value, circulation and consumption volume. In other words, the KOK token maintains an optimized distribution volume so that its intrinsic value can continuously increase. The tokens issued daily are paid to service providers and supporters.
Entities Constituting the Token Economy
There are a total of four token entities; content providers, service providers, service facilitators who indirectly participate in platform services by staking on the network. And lastly, users who spend tokens to consume platform content and services.
Content providers provide the content shown on the platform. Any content producer who legitimately holds copyright and usage rights licenses can become a content provider.
When a user consumes the content released by the provider, the provider will receive adequate compensation and a portion of it will be paid to the platform as a storage space and user data fee. The fee is set differently depending on the traffic and payment rates.
Service providers and service facilitators are the same in that they provide resources to the platform and receive compensation but are categorized by the type of resources they provide.
Service providers provide computing power and hardware resources in exchange for fees. The fees vary depending on the magnitude of the computing power supplied by the service provider. Content providers may also act as service providers, in which case, the total fees can be reduced.
Anyone with the specialized knowledge and skills may participate in the platform as a service facilitator.
Service facilitators indirectly participate in the provision of platform services by staking tokens in the provider’s network. Any and all people have the option of contributing to the network as well as purchasing and depositing of tokens.
User + Curator
User spend tokens on activities such as viewing content, utilizing platform services, and purchasing NFTs. Users may also become curators by reviewing, recommending and sharing content, and by providing personal activity data to the platform. Curators receive rewards depending on their activity on the platform.
The information obtained through user’s curation activities is used for algorithms that help recommend personalized content to other users. The user’s voluntary curation participation helps them receive a truly ‘transparent algorithm’ and guarantees an open mutually beneficial dynamic as opposed to a purely profit driven model as has been the tradition by prevailing platforms.
Dr. Thomas Frey
Director of the Da Vinci
Institute in Colorado, USA
Google’s best futurist of the era
Technical advisor to MEDIUM since 2021
COO at IngleDodd Media
Blockchain Educator and Advisor, Producer Guest
Advisor for Medium since 2021
Associate Professor, University of Pittsburgh
University of California, Berkeley, J.D. & Ph.D.
(Law / Computing & Information)
Yale University, Information Society Fellow
Technical advisor to MEDIUM since 2021
We put all our efforts to build a fair, open, transparent and available content platform where creators can receive recognition and equitable compensation while consumers can enjoy a more diverse variety of contents.
KOK Chain Official Community