November 16, 2022 – St. Louis, MO – Aircraft appraiser Jeremy Cox has launched a new website that more clearly represents his practice. Unlike most aircraft appraiser websites, Cox includes a VERY detailed FAQ about the appraisal process and is transparent about his credentials and rates.
Uncommonly, Cox’s entire rate sheet, as well as photographs of each of his credentials, are clearly listed on the site.
“Why should people not know all of this upfront?” said Cox. “Everyone acts like their rates are some big secret, and there’s no need for that.” Aircraft owners, financial service managers, and others who need his services can learn about his appraisal process and feel comfortable understanding how aircraft values are derived, what is included with each service, and what credentials and experience Cox brings to each task.
“We enjoy working with clients that have the confidence to become a true celebrity in the industry,” said marketing consultant Paula Williams of ABCI. “We’ve worked with Jeremy for many years, and he’s always been very generous with his time, advice and referrals. He is very well known in aviation appraisal associations and communities because he is an engaging teacher and speaker. And now his website shows a lot of his personality and what great fun he is to work with.”
Transparency in marketing has become much more popular in some industries, thanks in part to popular books like Marcus Sheridan’s “They Ask, You Answer.” Said Williams. “But the aviation industry is hanging back more from tradition than from good reason. All the information people need is just a few clicks away these days, so there’s no reason to be coy about telling people what they need to know without the cloak-and-dagger ‘schedule a consultation’ back-and-forth. It’s a pleasure to work with clients who are courageous about this, and who respect their prospects and customers enough to be open with their information.”
About working with ABCI, Cox said “John and Paula are the most innovative marketing experts I’ve ever had the pleasure of doing business with. I’m delighted that I’m able to have a professional relationship with them both that showcases my services at the next level.”
About JetValues Jeremy
Working from his home airport of Lambert-St. Louis International, aircraft appraiser Jeremy Cox is engaged by aircraft owners, buyers and sellers all over the world. His appraisals of business, commercial, general aviation and historic aircraft are trusted as the basis for transactions, legal situations, tax situations and donation values.
Cox is a Senior Appraiser Accredited by the American Society of Appraisers (ASA) – Machinery & Technical Specialties – Aircraft. He is also a Senior Certified Aircraft Appraiser (NSCA) and Certified Aircraft Buyers Agent both under the now defunct National Aircraft Appraisers Association. His appraisal reports comply with the latest edition of the Uniform Standards of Professional Appraisal Practice (USPAP.) and the International Valuation Standards (IVS.)
ABCI’s mission is to help aviation companies sell more of their products and services. They provide websites, content writing, social media, email, and direct mail campaigns as well as print media, sales process and strategy, and trade show consulting.