As social media continues to evolve, it becomes clearer that businesses of all sizes need a digital presence to succeed. However, it is not enough for companies to just be present on social media; they need to invest in a smart social presence that sets them apart from the competition. This is especially true for the competitive real estate space.
In the last two years, the number of realtors actively using social media to sell real estate has grown. Atlanta real estate agent Dallas Blanton shares that selling real estate via social media provides the highest quality leads when done right. While most real estate agents jump into social media without understanding the best ways to leverage it for real estate, Blanton recommends starting with a narrow focus. The first step is creating a scalable strategy, measuring one platform’s success at a time, and then expanding the campaigns.
As real estate agents explore the digital sphere, they need to find innovative ways to stand out in this crowded place. Blanton focuses on creating meaningful experiences and content showcasing Atlanta real estate, from helping clients find Atlanta homes for sale to new construction homes, condos, and more. Blanton helps bridge the gap between real estate agents and their consumers through his content. He shares content on buying, selling, and investing in Atlanta, selecting the right agent, tips for first-time homebuyers, and his journey to and living in Atlanta.
With social media content, there need to be equal aspects of information, entertainment, and selling. Through this approach, agents are better positioned to connect with their customers across platforms.
Today, customers demand integrity and authenticity. Real estate agents need to create human-first experiences focusing on helping clients get the best. Customers are more open to working with agents who are authentic and honest. Since it is clear that real estate agents cannot avoid the digital space, it is up to them to mold their online presence to reflect their values.
Where to start selling real estate on social media
There are many social media platforms, but not all of them are a great starting point for real estate marketing efforts. Facebook and Instagram are some primary social media platforms that real estate agents use. However, as video content continues to grow in popularity, platforms like TikTok and YouTube come in handy. Blanton shares that social media platforms are at least four times more effective than any real estate website, even the most creatively updated sites.
Regardless of the platform or form of content, it is crucial to remember that social media is a competitive space, just as much as real estate is, if not more. Blanton shares that consistency is key. Once a real estate agent establishes a social media presence, they need to be active and deliver value with every piece of content shared.
Contact Person: Dallas Blanton
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Country: United States