Product Led Growth is a business strategy focusing on using a software product as the primary driver for acquiring and retaining customers. This approach emphasizes creating a product that is easy to use and provides value to the user, leading to organic growth through word-of-mouth and customer referrals. Software companies seek Product Led Growth because it can provide a scalable and sustainable way to grow their business. Companies invest in different tools and content to facilitate self-serve product adoption to achieve Product Led Growth, such as creating onboarding guides, interactive tutorials, and self-service pricing options. This allows customers to discover, test, and purchase a product without requiring extensive sales and marketing efforts.
Walkthrough.ai is helping digital product companies in achieving PLG by creating product guides and documentation that convert customers. They create this detailed and engaging video and written content using cutting-edge AI technology as they support businesses and their products at a new level.
The Walkthrough.AI process and what to expect
Walkthrough.ai creates thorough videos and written step-by-step product guides that showcase a product and its features in a way that engages a potential customer and helps the product sell itself. With 50% of customers looking through product documentation before making a purchase, having the right documents and guides makes a huge difference in whether or not a sale is made.
Walkthrough.ai uses a four-step process to create exactly what clients are looking for. It begins with a consultation with their team. This consultation is where a business can go over all the details and features of the product so that walkthrough.ai can get to know all aspects of it.
Once this consultation is complete, walkthrough.ai will begin using its technology to create all deliverables, including step-by-step, video, and product guides. All deliverables agreed upon will be added to a content roadmap walkthrough.ai provides the client, so they know when they can expect to receive the different items.
Finally, Walkthrough.AI doesn’t leave its clients hanging after they finish a project. They provide ongoing support and work with clients to update content as needed.
For any company, walkthrough.AI provides an excellent service to generate and strengthen PLG initiatives and take onboarding efforts to new levels.