In all the ways we’ve grown accustomed to experiences that are digitized, personalized and frictionless, real estate remains a manual process that can be intimidating and complex to many. Having partners you can trust is the key to not only understanding the process and fees with transparency, but also unlocking an appetite to buy and sell in the future, which unequivocally has been proven to grow generational wealth.
That trust is exactly what a new company called PAIRE is hyper-focused on.
PAIRE (which stands for Partners in Real Estate), is built by husband and wife co-founders, Danny and Sophia Rosenberg. They believe what’s missing from real estate today are services that are human (not intimidating), curated (personalized
and not complex), and exciting (not stressful). As such, they are creating platforms and services for the next generation of home buyers and sellers that do just that.
The first phase in their mission towards a new approach to real estate, is focusing on helping buyers and sellers find the RIGHT agent for them. While there are a handful of companies that recommend agents to users, they have a very straightforward, vs. personalized approach, matching people with “top agents” in the area. PAIRE’s unique and bespoke surveys, much like that of a dating app or customized fitness/nutrition plan, customize the journey based on the answers of the user with the intention of servicing, buyers, sellers, investors as well as agents looking for the right agent in another market for a valued client. The surveys capture pertinent information for PAIRE to use their customized search approach, and note design as the missing bridge. “A person’s design preferences are an extension of themselves, much like a home is. By prioritizing design, architectural and lifestyle preferences, we can ensure people find the agents that speak the same language, whether it be for personal use or an investment,” they say.
Another major difference is SPAM. No, not the meat-like product. Much of the real estate industry hinges on lead generation and as such, many sites (real estate and mortgage) will immediately share your information, ultimately leading to endless calls from agents and mortgage brokers. PAIRE does not share your information with anyone other than the agent you’ve selected. “A major consumer pain point in the process is spam calls. It’s understandable that agents and lenders will reach out as the industry prioritizes leads, but it can be overwhelming and off putting for users. To ensure PAIRE’s services remain personal and private, your interest in real estate and information will ONLY be shared with the agent you choose.”
In the beginning, PAIRE promises to take 24-48 hours to source and refer agents to its clients but the goal is with growth over time, and a certified agent community of their own, they’ll shave away at that so you can connect instantaneously. But for now, they say, quality referrals take time. But not much time at all when you consider the magnitude of buying or selling a home.
And most important to note, PAIRE offers this service to consumers completely free of charge. No cost, no obligation. Upon the closing of your property, PAIRE would get a standard referral fee from the agent but there’s no additional cost to consumers to use their agent matching “concierge” service.
The pair (pun intended) has also started helping people with commercial leases and residential rentals in larger markets. “It goes to show how complex the process is and how much demand there is for people to find someone they trust. And we are set up to support people’s search, no matter what stage they’re in.”
Danny and Sophia have a phased approach to their long term vision, which also includes a consumer app, a foundation to help people realize the dream of home ownership, and a multitude of services that help make real estate feel more accessible. Please follow along to see their match stories on instagram and tiktok, and if you’re looking to buy or sell a home for any use in the US in 2023, visit pairemeup.com to let them help you find your way home.