Motion makes everything more engaging
The information age is all about attention. Businesses are constantly looking for ways to stand out from the competition by capturing their audience’s attention in their apps and designs. One powerful tool to do just that is motion.
Recent studies have shown that incorporating motion into digital design can significantly increase user engagement and conversion rates. But what is it about motion that captures our attention so effectively? The answer lies in the way our brains are wired to respond to movement.
As human beings, we have evolved to have an instinctual response to movement. This response has helped us identify potential dangers and opportunities for food throughout history. This same instinctual response is what makes motion in digital design so effective at capturing our attention.
Incorporating motion into digital design can be used to guide the user’s eye, highlight important information, and create a sense of interactivity. It can also be used to evoke emotions and create a sense of dynamic movement.
Not only does motion capture attention, but it also helps with memory retention. When reading text, our brain visualizes the information and stores it as images. Incorporating motion into the design, makes the information more memorable and therefore more likely to be stored in long-term memory.
“Animation allows users to easily understand concepts, sets the right mood and creates moments of delight.” – Hyun Seon Ko, Toss
Motion is the universal language
Motion is now a key element in every design; it is a universal language that can help engage users and make interfaces more dynamic and interactive.
Animations can draw the user’s attention, provide feedback, give contextual information, evoke emotions, and even help with memory retention.
For example, when you order a ride-sharing car, the moving animation tells your brain that your vehicle is coming towards you, regardless of your language.
LottieFiles has made bringing motion to every industry and every use case effortless.
Motion made easy
Enter LottieFiles – a platform revolutionizing how design professionals and businesses use motion across their designs. LottieFiles allows developers and designers to quickly implement animations and motion graphics into their websites and mobile apps using the open-source, vector-based format Lottie. The use of vector format means ultra-lightweight, interactive, and scalable animations.
Businesses love Lottie as it’s the easiest way to increase conversions and user engagement without complex coding. This is why the world’s top apps are now built with Lottie. Over 4.7 Million designers and developers along with 250,000+ teams use LottieFiles to ship motion graphics. “The work I’ve developed for Headspace uses Lottie to ensure a seamless, reliable experience. This wouldn’t be as effortless with another format; I’ve come to depend on the quality and control Lottie affords. Knowing I have this capability allows me to deepen otherwise static graphics into moments of joy and mindful engagement” – Brian Lee – Senior Animator, Headspace.
In conclusion, using motion in digital design is no longer just nice-to-have. It’s a necessity for businesses looking to capture their audience’s attention and drive engagement and conversion rates. LottieFiles is making it easy for companies to take advantage of the power of motion across all aspects of designs.
Curious to learn more about the science behind why motion works? www.lottiefiles.com/why-motion.
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Company Name: LottieFiles
Contact Person: Jamie Kingsley
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City: San Francisco
State: California
Country: United States
Website: https://lottiefiles.com