ThatsSmoooth™, one of the latest entrants in the men’s grooming market, is aiming to fill a crucial market gap with products tailored to the needs of multicultural men of color.
Founded by Miguel Martinez, a Harlem native with a passion for inclusivity and a vision for change, ThatsSmoooth™ was born out of a commitment to provide all natural, luxury products that work for the diverse hair textures and melanated skin tones of he and his sons. After extensive research, he came to confirm how underserved the Afro-Latino, African-American, Latino, Asian, and Middle Eastern demographic was, and committed to changing it by creating products that combine grooming and skincare into one.
Wavy, curly, kinky, and coarse hair textures, alongside a spectrum of melanin-rich skin tones, have historically been relegated to generic products that fail to address their unique needs.
Coarse, curly hair tends to be more prone to razor bumps, dryness, and breakage, necessitating grooming products that specifically address these concerns. Additionally, melanated skin tones are more susceptible to irritations and hyperpigmentation, demanding precision, and expertise in formulating skincare solutions.
ThatsSmoooth™ acknowledges this. Its formulations are rooted in efficiency and a deep understanding of the multifaceted needs of men of color. It represents a departure from conventional approaches, offering affordable luxury products that deliver tangible results.
ThatsSmoooth™’s grooming line features a powerhouse of natural ingredients, including Castor Seed Oil, Safflower Oleosomes, Dead Sea Mud, Shea Butter, Baobab, Argan and Kukui Nut Oils, and an array of botanicals and essential oils. These carefully selected ingredients, and accessories, prevent the over-stripping of natural oils. Instead, they penetrate the hair shaft to provide lasting hydration, reduce frizz, and enhance the hair’s natural luster. Ingredients like tea tree oil and lavender extract also help calm irritation and reduce redness, addressing common concerns like razor bumps and ingrown hairs. Their shaving system alone, makes men look and feel as they’ve had a facial.
Moreover, the brand prioritizes gentle formulations that ensure men of color achieve their desired grooming results without compromising the health of their hair and skin.
More than a grooming brand, ThatsSmoooth™ is a movement. It champions diversity, celebrates cultural identity, and empowers men of color to embrace their authenticity. Its product range includes complete grooming skincare kits, shaving systems, and individual products such as a 3 in 1 facial balm, pre-shave oil, 3 in 1 shaving cream, a conditioning beard oil, and 3-in-1 exfoliating beard and facial wash.
Join the movement today and experience grooming redefined with ThatsSmoooth™.
Visit https://ThatsSmoooth.com to learn more.
About ThatsSmoooth™
ThatsSmoooth™ is a New York-based grooming brand that’s dedicated to meeting the unique needs of multicultural men. Focusing on inclusivity and innovation, the brand offers all-natural targeted formulations for textured hair and melanated skin tones. Its products can be found online and in other leading retailers such as Belk and Macy’s.
Media Contact
Company Name: ThatsSmoooth Shaving
Contact Person: Miguel A. Martinez
Email: Send Email
Phone: (917) 474-2668
Country: United States
Website: https://ThatsSmoooth.com