The Enterprise video market is anticipated to expand at a Compound Annual Growth Rate (CAGR) of 8.6% from USD 23.8 billion in 2024 to USD 35.8 billion in 2029 throughout the forecast period. An urge to shift from on-premises deployment to cloud-based solutions, strict adherence and compliance to regulatory authorities and government-led reporting standards across verticals and regions, demand for user experience centricity on priority across verticals, organizations, and regions globally, digitalization, and automation are expected to drive the growth of the global Enterprise video market.
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The services segment will record a higher CAGR under offerings during the forecast period.
In the global enterprise video market, the services segment is pivotal in offering support, maintenance, and consulting services to businesses using video solutions, which are covered broadly under professional and managed services. These services encompass installation, configuration, troubleshooting, and training to ensure seamless operation and optimal utilization of video platforms. For instance, a company providing enterprise video solutions may offer on-demand technical support to assist clients in resolving issues promptly, enhancing user experience, and maximizing the value derived from their investment in video technology. This proactive approach to service provision contributes to customer satisfaction and long-term partnerships in the enterprise video market.
Based on Solutions, video conferencing holds the largest share of Enterprise video market during the forecast period.
Video conferencing solutions are integral in the global enterprise video market, facilitating real-time communication and collaboration among remote teams and stakeholders. These solutions enable users to conduct virtual meetings, share content, and interact face-to-face from different locations, enhancing productivity and efficiency in business operations. For instance, a multinational corporation may utilize a cloud-based video conferencing platform to host cross-border meetings, enabling geographically dispersed teams to collaborate seamlessly and make informed decisions. Such solutions streamline communication workflows, reduce travel costs, and foster agile decision-making processes, driving the adoption of video conferencing technologies across diverse industries.
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Unique Features in the Enterprise Video Market
Enterprise video systems facilitate business meetings, webinars, and virtual events with powerful live streaming features that allow for real-time interaction with audiences across the globe.
Polls, Q&A sessions, and clickable elements are examples of advanced interactive features that improve viewer engagement and allow personalised interactions inside video material, which increases audience participation and retention.
Enterprise video solutions facilitate data-driven decision-making and content optimisation by offering extensive analytics and reporting capabilities to monitor viewer behaviour, gauge engagement metrics, and obtain insights into content success.
Sturdy security features like digital rights management (DRM), encryption, access controls, and single sign-on (SSO) guarantee that private company video content is protected and that legal requirements are met.
Easy sharing and collaboration on video material inside current workflows is made possible by seamless integration with collaboration tools like Slack, Microsoft Teams, and Google Workspace, which improves team productivity and communication.
Major Highlights of the Enterprise Video Market
The need for video communication, collaboration, training, and marketing solutions across a range of industries is fueling the rapid expansion of the business video industry.
Enterprise video platforms have become increasingly popular as a result of the growth of remote work and virtual collaboration. These platforms are used to conduct virtual meetings, webinars, and training sessions, which let organisations engage and work together with stakeholders and teams who are located far away.
Enterprise video solutions, which provide scalable and interactive learning experiences through on-demand video courses, virtual classrooms, and simulations, are frequently utilised for staff training and development efforts.
Video has become a potent instrument for knowledge sharing and internal communication in businesses, allowing information, updates, and best practices to be shared across divisions and regions.
Enterprise video platforms enable employees to access video content on the go and support remote work and learning activities. They do this by providing mobile-friendly interfaces and native apps for iOS and Android devices.
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Top Companies in the Enterprise Video Market
Major vendors in this market are based in North America, Asia Pacific, and Europe. Some of the key players operating in the Open banking solutions market are – Microsoft (US), Zoom (US), Google (US), IBM (US), Avaya (US), and AWS (US) among others. These companies have strengthened their positions in the market by implementing a variety of growth tactics. To increase their market share in Open banking solutions, they can do things like product launches, agreements, collaborations, mergers and acquisitions, and the creation of new products.
Microsoft
Microsoft is one of the leading players in the technology domain, developing and supporting a wide range of software, hardware, devices, and services for businesses and individuals. The company has a comprehensive product portfolio that offers products related to operating systems, collaboration solutions, cloud-based solutions, productivity applications, business solutions, server management, and gaming solutions. Microsoft also provides cloud-driven support and consulting services. Microsoft has started giving technology-driven solutions in recent times as well. With such a broad portfolio and offerings, Microsoft caters to customers’ business needs in more than 190 countries around the globe.
Microsoft is a leading provider of enterprise video solutions, offering a comprehensive suite of tools and platforms to support businesses’ communication and collaboration needs. With offerings like Microsoft Stream, Teams, and SharePoint, Microsoft enables organizations to securely stream, share, and manage video content within their existing productivity ecosystem. Their focus on integration, security, and user experience positions them as a critical player in the rapidly evolving enterprise video market.
Google offers a robust suite of enterprise video solutions, including Google Meet and Google Workspace, to facilitate seamless video conferencing, collaboration, and communication within organizations. These tools provide high-quality video and audio capabilities and features like screen sharing, real-time document collaboration, and integration with other Google productivity tools. With a user-friendly interface and scalable infrastructure, Google’s offerings cater to the diverse needs of businesses, driving innovation and productivity in the enterprise video market.
Google’s core products and platforms include Android, Chrome, Gmail, Google Drive, Google Maps, Google Play, Search, and YouTube; each product has over one billion monthly active global users. The company also offers solutions and services for video streaming, platforms, and support from other offerings by players. Google provides productive tools that help with enterprise videos, streaming, content management, collaboration, design, and execution. Solutions provided by Google, such as Google Meet, offer them an edge in the video market.
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