Miniso Malaysia Grand Opening of Flagship Store at 1 Utama: The Largest in Malaysia BT21 Characters Debut at Miniso Malaysian Flagship Store

Kuala Lumpur – June 4, 2024 – Founded in 2013, Miniso has become a popular global retail brand after a decade of rapid growth. Focusing on lifestyle products, Miniso remains beloved in the Malaysian market. The brand has now announced the grand opening of Malaysia’s largest flagship store at 1 Utama Shopping Centre. At the ceremony, Miniso Malaysia introduced the popular BTS characters BT21 series and exclusive items available at the flagship store.

A New Landmark in Malaysia

The grand opening at 1 Utama Shopping Centre featured marketing executives, international supermodel Amber Chia, local singer, and MY DJ Jie Ying Tha, among others. Miniso Malaysia’s General Manager, Jerry Gong, stated that Miniso aims to bring a refreshing new shopping experience with the launch of their flagship store. By introducing popular and significant IP brands to the market, they hope to provide consumers with a fresh shopping experience and establish the store as a new landmark in Malaysia.

Jerry Gong added that Miniso targets an audience aged 5 to 45, offering strategic product categories including the BT21 series, Disney characters, Barbie, cosmetics, fashion accessories, premium aromatherapy, plush toys, sunglasses, snacks, digital appliances, stationery, daily necessities, skincare masks, boutique bags, beauty tools, hygiene products, perfumes, and collectible blind boxes.

Exclusive BT21 Series and Limited Products

Miniso is known for its IP design, successfully leading lifestyle trends by collaborating with top global IPs. Currently, Miniso has relationships with nearly 100 international brands. To celebrate the flagship store’s opening, Miniso announced its collaboration with the globally popular BT21, becoming the first retailer in Malaysia to introduce BT21 products and exclusive items available only at the 1 Utama flagship store. Besides BT21, popular characters like Barbie, Pikachu, Toy Story, Minions, Mickey, Lotso, Stitch, and many more will be featured. Miniso continues to enhance its brand value by providing creative, high-quality products globally.

A Pink-Themed New Store Design

Understanding the impact of consumer environments on shopping experiences and brand image, the 9,000 sq ft flagship store offers over 3,000 trendy products, with special experience zones for aromatherapy, blind boxes, beauty products, and accessories. The store’s design centers around a romantic pink theme, providing immersive shopping experiences aligned with Miniso’s mission to inspire happiness.

At the grand opening, Amber Chia and Jie Ying Tha interacted with fans, sharing how Miniso brings convenience and joy to their lives. Additionally, Miniso’s mascot, PENPEN the Miniso I.P., distributed pink balloons to children. Activities like popcorn and cotton candy carts, gashapon machines, game boards, Barbie photo zones, and 360-degree photo booths offered fun for all. Attendees who took photos at five designated photo zones could exchange them for mystery gifts, embodying Miniso’s “happiness philosophy.”

Highlighted Popular Product Zones

BT21 Zone: Featuring characters created by BTS and LINE FRIENDS, offering items like large zipper pencil cases, plush keychains, headrest pillows, double-layered plastic cups, cute lotion bottles, headbands, pens, notebooks, and more.

Lotso Zone: Disney’s Lotso series includes creative home goods, daily necessities, and seasonal products, all designed with unique and innovative touches to appeal to Gen Z.

Minions Zone: Featuring popular Minion-themed merchandise like insulated cups, large-capacity cups, storage boxes, sun umbrellas, eco-friendly bags, memory foam U-shaped pillows, keychains, and toy figures.

Premium Aromatherapy Zone: Offering 12 luxury aromatherapy options created by international perfumers, combining traditional Oriental floral aesthetics with soothing scents.

Blind Box Series Zone: Featuring popular blind boxes with unique and varied cartoon characters, including Starry Baby, Pixar Sweet Street, Disney 100th Anniversary, and many more.

Barbie Zone: Merging the positive stories and energy of Barbie with popular designs, offering products like slippers, plastic cups, makeup mirrors, lunch bags, storage bags, makeup bags, and more.

Disney Zone: Continuing their collaboration with Disney, featuring products inspired by Mickey, Lotso, Aliens, Marvel, Stitch, and Frozen.

Cosmetics Zone: Featuring 13 brands, including Skintific, Y.O.U, Dazzle, BNB, Wardah, IN2IT, KissMe, 16 brand, BBIA, dododots, and Bone Idol Beauty, offering a wide range of makeup and skincare products.


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Company Name: Miniso Malaysia
Contact Person: Julian
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Country: Malaysia