Zhang Yixing Embraces a “Significant Mission” with His New Role

Zhang Yixing Embraces a “Significant Mission” with His New Role

Fuel Hunan’s Cultural and Tourism Industry with a “Musical Invitation”

As many netizens know, in January this year, Zhang Yixing showcased the captivating scenic spots and distinctive culture of his hometown, Hunan, on the official account of “Hunan Culture and Tourism” in China, inviting travelers to visit his hometown. On June 6th, in the latest episode of the Chinese variety show “Show It All”, Zhang Yixing took on another task of great significance: promoting his hometown as the “Hunan Culture and Tourism Ambassador” through the special medium of music.

Zhang Yixing Named “Ambassador” and Creates Another New Song for His Hometown

The latest episode of “Show It All” has premiered on Mango TV, China’s most popular new media platform, with the program’s stage unexpectedly transformed into a grand award ceremony, where Shang Bin, Deputy Director and member of the Leading Party Group of Hunan Provincial Department of Culture and Tourism, officially awarded Zhang Yixing the title of “Hunan Cultural and Tourism Ambassador”.

(Shang Bin, the Deputy Director of the Hunan Provincial Department of Culture and Tourism, honored Zhang Yixing by presenting him with a certificate of appointment.)

Furthermore, the Hunan Provincial Department of Culture and Tourism has entrusted Zhang Yixing with a challenging task: to compose a new song in praise of the pleasant breeze Orange Isle, the tranquility of Taohuayuan, the majestic yet delicate beauty of Mount Langshan, and the enchanting peaks and clouds of Zhangjiajie, thus inviting global tourists to embark on a journey into the breathtaking landscapes of Hunan. Confronted with this endeavor, Zhang Yixing confidently showcased his prowess and resolve, accepting the task and promising to “make every effort to accomplish this esteemed mission”.

Working Together – Extending a Cross-Border invitation Through the Power of Music

As a former member of the highly popular K-pop boy band EXO, Zhang Yixing enjoys extensive popularity and influence across Asia. He has been invited numerous times to attend prestigious international music festivals and award ceremonies, including the Grammys. Additionally, he frequently collaborates with internationally renowned musicians, creating a large number of well-known classic works. He is regarded as the pride of his hometown, Changsha in Hunan. Many of his works reflect his deep affection for the culture and natural scenery of his homeland.

The latest song composed by Zhang Yixing serves as a part of the upcoming overseas music exchange initiative for the cultural and tourism brand image “Welcoming To Charming Hunan” spearheaded by the Hunan Provincial Department of Culture and Tourism. This initiative endeavors to foster global cultural exchanges through the innovative fusion of “music + culture”, providing global tourists with a unique experience marked by a wide range of cultural tourism products and services. According to official statistics, in the first quarter of 2024, the number of inbound tourists received by Hunan Province has achieved rapid recovery, surging more than 14 times compared to the same period last year. To the expectations of many, this new song will enable more people around the world to get a glimpse of Hunan, learn more about it, and even become captivated by its unique charm.

Media Contact
Company Name: Hunan Provincial Department of Culture and Tourism
Contact Person: Public Service Department of Provincial Department of Culture
Email: Send Email
Phone: 0731-85286064
Country: China
Website: https://whhlyt.hunan.gov.cn/