Twenty-nine percent of professional bloggers make more than $52,000 per year. Bloggers who invest more into their business can see higher returns. Only 67% of bloggers spend more than $1,000 per month on growing their business.
Ecommerce CEO, an ecommerce business and marketing advice website, recently surveyed 500 bloggers who have all been professional bloggers for at least 7 months. The results found that only 4% of bloggers invested more than $75K in their business annually. Forty-one percent of bloggers invest more than $3K per year.
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Fifty-eight percent of respondents made money from their blogs via ads and media networks. The other top sources of income for bloggers were selling services (48%), affiliate marketing (44%), selling physical products (37%), ebooks (33%), and courses (27%). A majority of respondents – 33% – made $10,000 or less per year from their blogs. However, 47% made more than $26,000 per year. Forty-one percent spend $3,000 or less per year on their blog-related expenses.
Most respondents do not publish blog posts frequently. Only 22.6% published new posts twice per week. Nearly 63 percent of respondents publish once per week or less. Their biggest barriers to entry when starting their blogs were generating content ideas (37%) and time consumption (33%). Seventy-six percent of bloggers questioned write their own content rather than outsourcing.
It takes most bloggers (37%) between two to four hours to write a blog post from idea to publication. Thirty-five percent of respondents said their blog posts are between 550 – 1,100 words on average. Thirty-eight percent of bloggers – the majority – use WordPress for hosting.
The most frequent types of posts written by bloggers are:
Reviews (59%)
How-to Articles/Tutorials (48%)
News Posts (39%)
Interviews (38%)
In-Depth Guides, Case Studies, or White Papers (31%)
Listicles (20%)
Roundups (18%)
Other, i.e. Personal Posts, Opinion Pieces (4%)
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