Affogata, the AI-driven Customer Voice Analysis platform enabling brands to improve products in real-time, announced today an extension of its seed funding round amidst an exponential growth in customer conversations online. The Seed round was led by the international Venture Capital firm Mindset Ventures, and co-led by Mangrove Capital and PICO Venture Partners as well as a group of notable individual investors, many of whom are CEOs of well-known companies. Those individuals include Avishai Avrahami (CEO and Founder of Wix.com), Micha Kaufman (CEO of Fiverr), Giora Yaron (Amdocs, Mercury), Ronen Shilo (CEO of Conduit), and other tech leaders.
The sharp growth in customers’ and consumers’ power online has challenged brands that now need to match fast-changing customer expectations. Affogata reports that the pace of customer voice data flow has doubled during 2021 – an unprecedented scale of unstructured data that brands need to process, understand, and act on. The resulting sense of urgency has led an impressive roster of tech leaders and executives to personally invest and become involved in Affogata.
Affogata’s new funding, which now totals $9.5M, signals the company’s readiness for continued expansion to become an all-in-one AI-Driven Customer Voice Analysis platform, offering a single best-of-breed solution for all teams across an organization. The round will also enable additional specialization to bolster the effectiveness of product development teams with specific tools to seamlessly adjust user experience based on customer voice in real-time. Verticalized capabilities will also be bolstered, with gaming and fintech features as a primary focus both due to the strong existing customer base and insights Affogata has in each space, along with their heightened levels of customer sensitivity.
Leveraging deep analysis of unstructured data, the Affogata platform allows businesses to identify unusual patterns, cutting through the chatter so that they can streamline real-time responses and even engage in preemptive action, addressing the feedback that matters to improve product decisions. Affogata’s offering, which gathers information from an expansive array of open data sources, across a variety of niche verticals, from fintech to gaming and more, can also incorporate relevant mediums and forums that are most impactful for the specific industry. Of equal importance is the effect it has on relevant stakeholders across an organization, allowing them to gain access to important insights and collaborate far more easily on building comprehensive solutions.
“Our customers use our platform as one source of truth for their entire organization, bringing the customers’ voice to all stakeholders. Today, this increasingly means serving product management teams,” said Affogata Co-founder and CEO Sharel Omer. “This funding round empowers us to continue and grow our offering to make more and more impact for our customers. When it comes to consumer intelligence, Affogata is paving the way, replacing costly and outdated surveys and focus groups with real-time actionable insights. We’re proud to be leading the charge when it comes to helping brands better connect with customers and reduce the time to action from days and weeks to mere minutes.”
“Today, everything moves at the speed of light. In order to keep up with growing competition across each sector, brands must be able to react in the same way, offering customers the best version of a product they can create,” said Boaz Albaranes, Partner and Head of Israel at international Venture Capital Firm Mindset Ventures. “We’re excited to join Affogata as they embark on this next chapter of their journey. As more brands look toward customers for insights on how to make the best product, Affogata will continue to provide them with the most comprehensive platform to date.”
About Affogata
Affogata is the leading AI-driven customer intelligence platform, enabling brands to harness data that guarantees consumers a seamless experience. The AI-driven technology provides brands with expansive data related to their brand and competitors from across the web, online forums, and internal data sources in real-time. Multiple stakeholders such as marketers, product managers, customer success teams, data analysts, and more leverage insights based on that data in real-time, enabling proactive actions to ensure a perfect customer experience. Affogata was founded in 2019 by Sharel Omer, Ran Margaliot, and Itamar Rogel and works with brands including Wix, MyHeritage, Playtika, and more.
To learn more about Affogata, visit: https://www.affogata.com/
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Company Name: Affogata
Contact Person: Natalie Markovits
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City: Tel Aviv
Country: Israel
Website: https://www.affogata.com/